How to be kawaii in 2024

What is the definition of 'kawaii'?

Kawaii is a Japanese word that translates to “cute” or “adorable” in English. It is used to describe items, characters, or people that have charming and lovable appearance.

The concept of kawaii encompasses a range of qualities, such as being small, innocent, and childlike. In Japan, kawaii is important and linked to being cute, pure, and creating a feeling of coziness and happiness. The term is widely used worldwide, particularly in pop culture. It is commonly used to describe various aspects of Japanese fashion, design, and entertainment.

Are there any 'kawaii' fashion trends?

Yes, there are several ‘kawaii’ fashion trends that have gained popularity in recent years. The word 'Kawaii' is Japanese and it means "cute" or "adorable". It has a significant impact on fashion in Japan and other Asian countries. Here are a few of the prominent ‘kawaii’ fashion trends:

1. Fairy Kei Fashion: Fairy kei fashion is a colorful and whimsical subculture that originated in Japan. It is characterized by its playful and nostalgic aesthetic, drawing inspiration from 80s and 90s fashion. Fairy kei outfits often feature pastel colors, oversized accessories, and cute motifs such as unicorns, rainbows, and sweets.
2. Lovely Pastel Colors: ‘Kawaii’ fashion often incorporates pretty pastel colors, such as baby pink, lavender, mint green, and pale yellow. These soft hues create a sweet and innocent look that is commonly associated with the ‘kawaii’ style.
3. In 'kawaii' fashion, people often use ruffles and tiny bows to give outfits a playful and feminine touch. Dresses, skirts, and blouses often feature these embellishments, enhancing the overall cuteness factor.
4. Oversized Accessories: Another characteristic of ‘kawaii’ fashion is the use of oversized accessories. This can include large bows, plush toys, animal-shaped bags, and hair accessories. These accessories add a whimsical and childlike charm to the overall outfit.
5. Animal prints and characters are an integral part of the 'kawaii' aesthetic. The term 'kawaii' refers to the Japanese concept of cuteness. In fashion, adorable animal motifs and prints often associate with it. From cute kittens to playful pandas, these animal-inspired designs add a touch of charm and whimsy to any outfit.

1.Embrace Your Unique Charm

In the pursuit of supreme cuteness, the first step is embracing your authentic self. Discard societal labels such as race, ethnicity, personal preferences, and body shape.

Self-love is important for being cute, regardless of skin color or size. It helps unlock your inner adorableness. It does not matter if your shy, you can still express your true kawaii self with fashion.

2.Radiate Kindness and Approachability

True cuteness goes beyond aesthetics; it's about embodying sweetness, kindness, and understanding. Your charm should resonate more from your character than your appearance. Be the person everyone enjoys being around, and let your attitude shine brighter than your looks.

3.Adorn Yourself in Delightful Attire

Elevate your cuteness quotient by adorning yourself in the most charming outfits. Seek clothing with adorable ruffles, frills, vibrant dresses, pastel hues, suspenders, and dungarees. The goal is to wear what makes you feel joyous, youthful, and irresistibly cute. Begin your adorable wardrobe exploration by perusing stores like In Control Clothing.

4.Master the Art of Cute Makeup

Cute makeup is an art form that aims to exude innocence and freshness. Imagine pink blush applied under your eyes.

Add a shiny highlighter to your face. Create a sharp winged eyeliner on your eyes. Finish off with a pink sparkly lip gloss on your lips.

Steer clear of smoky eyes and dark lips; they clash with the adorable aesthetic. Dive into gyaru makeup styles for inspiration.

5.Enchanting Eyes with Circle Lenses

Achieve anime-level eyes with circle contact lenses. These lenses come in various styles, shapes, and colors that can make your eyes stand out. Choose the ones that enhance your gaze and add a touch of allure to your overall look.

6.Showcase Adorable Nails

Your nails provide a canvas to display your adorable side. Many aficionados opt for rhinestones and sparkly jewels to adorn their nails. A neat French manicure is a classic choice. If you battle nail-biting, experiment with playful fake nails to add a dash of fun.

7.Embrace Playful Hairstyles

Channel the innocence of childhood with playful hairstyles like pigtails, headbands, bows, and braids. To add a splash of vibrancy, try experimenting with fun colors using high-quality wigs crafted from kanekalon fiber. The versatility of these kawaii wigs even allows for styling with heat.

8.Follow Adorable Role Models

Embark on an online journey to discover cute role models in the realms of K-Pop and J-Pop. These icons often showcase super cute styles. Mirror their fashion choices, outfits, hairstyles, and more to infuse a dose of traditional cuteness into your life.

What are some examples of 'kawaii' items?

‘Kawaii’ is a Japanese term that translates to “cute” or "adorable." It often associates a specific aesthetic with Japanese popular culture, particularly in fashion, accessories, and stationery items. Here are some examples of ‘kawaii’ items:

1. Hello Kitty and Kuromi: Hello Kitty and Kuromi is one of the most iconic ‘kawaii’ anime characters created by Sanrio. This cute white cat with a red bow has become a global sensation and is featured on a wide range of products, including clothing, bags, stationery, and household items.
2. Plush Toys: Soft and cuddly plush toys are a staple in the ‘kawaii’ culture. These toys often feature adorable animals, such as pandas, bunnies, or kittens, with oversized heads and big eyes. They are commonly seen as keychains, backpack accessories, or collectibles.
3. Character-themed Accessories: ‘Kawaii’ characters like Rilakkuma, my melody, or Gudetama have gained immense popularity. These characters are often found on accessories like phone cases, keychains, socks, or wallets, adding a touch of cuteness to everyday items.
4. Pastel-colored Stationery: Kawaii stationery items are known for their pastel colors and cute designs. Kawaii girls love Cute school and office supplies, such as pens, pencils, notebooks, and sticky notes, often feature cute designs. These designs often include characters, animals, or food, making the supplies more enjoyable and attractive.

Where can I buy 'kawaii' plus size clothes?

You can find a wide selection of kawaii plus size clothes in the kawaii plus size section of In Control Clothing's website. We offer a variety of cute and stylish outfits that cater specifically to the 'kawaii' aesthetic up to 5X. Visit our website at to explore their collection and find the perfect 'kawaii' outfits for your style.